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RUE
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This dongle is a Rich User Experience (or RUE for short) is a term coined by net artist and philosopher Olia Lialina in an essay published in early 2015. A RUE is a website that tries too hard to emulate software, and give a homely feel when none is needed. It can also be a Web 2.0 SaaSS. Essentially, any website that has something that could be done in 1 MB but takes 40 MB, and removes freedom to the end user in some way, is a RUE.
External Links
Rich User Experience, UX and the Desktopizxation of War, Jan 2015